Farm Boy行政总裁约克(Jeff York)在怡陶碧谷新店中向加拿大广播CBC News表示，该店强调货品每日新鲜运到。他承认，Farm Boy尚未对一个趋势给予更大关注，就是电子商务，但他认为它并非首要事项。他说，「目前只有2%食品是网购，5年内会增加到12%。这意味着88%生意并非网上进行的。」
但多市零售顾问温德(Bruce Winder)则不认为Farm Boy的策略正确，尤其是考虑到年轻一代顾客已接受电子商务。
不过，CBC News访问一些曾光顾Farm Boy多伦多新店的人，是否曾网购食品杂货，只有少数回答是，当中大部分人称会喜欢在选购前接触和亲眼看看产品。
Farm Boy expands business in the Greater Toronto Area and is not afraid of Amazon’s entry into the grocery industry
A farm chain in Ontario, Farm Boy, which sells fresh local food, plans to expand significantly in the Toronto area to compete with Amazon, which is entering the grocery industry.
The Farm Boys, headquartered in Ottawa, has opened 26 stores across Ontario and plans to add 15 to 30 new stores in and around Toronto in the next five years. It is also researching to expand operations to other provinces.
The products of Farm Boy are mainly fresh fruits and vegetables, meat, cheese and other goods produced or manufactured on local farms. In addition, the store will also provide customers with light and fast food services such as charcoal pancakes, French fries, sushi, etc.; customers can also buy breakfast, lunch and dinner prepared in advance.
Farm Boy chief executive Jeff York told CBC News in a new shop in Etobicoke that the store emphasized the daily fresh arrival of the goods. He acknowledged that the Farm Boy has not paid more attention to a trend, that is, e-commerce, but he does not think it is a priority. He said, “At present, only 2% of food is online shopping, which will increase to 12% in five years. This means that 88% of the business is not online.”
However, multi-city retail consultant Bruce Winder does not believe that Farm Boy’s strategy is correct, especially considering that young customers have accepted e-commerce.
However, CBC News interviewed some people who once visited the New York store of the Farm Boy, whether they had purchased groceries online, and only a few answered that most of them said they would like to contact and see the product before buying.