沃尔玛已经放弃了在美国商店让顾客用手机扫描购物。事实上,客户未能接受这项新技术,当初创建这项新技术是为了帮助他们绕过结帐从而节省时间。
有了扫描技术,顾客在购物时扫描自己的物品编码后,可以用手机相应的APP或商店中提供移动设备付款。
随着零售商竞相创造更便利的购物体验,其他新颖的想法也随之出现,例如亚马逊的无人收银店和家用包裹递送等。
然而不是所有的新概念都能获得顾客的偏爱,就像“scan and go ”在美国商店的测试一样。
沃尔玛从今年8月开始在约120个美国店面推出测试项目。沃尔玛发言人Ragan Dickens在近期接受采访时表示,测试项目“顾客采用率”很低,但没有提供关于购物者未能购买的细节。
加拿大沃尔玛在去年10月份开始在20家门店试验该系统,但尚未确定这项技术后续应用的走向。
顾客大卫伍兹在密苏里州说,他更喜欢去收银员,所以他甚至拒绝扫描支付购物。他说, “这确实带走了我个人喜欢的很多人互动。”
他还担心使用它会导致失业。沃尔玛表示,该项目的重点是提供更加无缝的购物体验。
零售专家Steve Tissenbaum怀疑在美国进行扫描并失败,因为它要求客户做太多工作。但他表示,像沃尔玛这样的零售商尝试新的创新非常重要,因为随着新兴技术的出现,客户希望获得更多便利。
Phasing out the checkout line: Retailers race to make shopping more seamless

Walmart has abandoned mobile scan-and-go shopping at its U.S. stores. Customers failed to embrace the new technology, created to help them save time by bypassing the checkout.
With scan and go, customers scanned their own items while shopping and paid for them with the aid of a phone app or a mobile device provided in the store.
As retailers compete to create a more convenient shopping experience, other novel ideas have emerged, such as Amazon’s cashierless store and in-home parcel delivery — while you’re out.
But not every new concept is winning over consumers, as the experiment with scan and go in the U.S. showed. 
The retailer rolled out the test project in about 120 U.S. locations starting this past August. Walmart spokesperson Ragan Dickens said in an interview this week that scan and go had a “low adoption rate,” but didn’t offer specifics about why shoppers failed to buy in.
Walmart Canada began testing the system in 20 stores in October and hasn’t yet made a decision on its fate.
Customer David Woods in Missouri said he prefers going to a cashier, so he refused to even try scan and go. “It really takes away from a lot of people interaction which I personally like.”
He also feared using it would lead to job losses, and questioned why he should do all the work.
“I’m not getting a discount to do that, I’m not getting paid to do that. That’s why there’s a cashier.”
Walmart said the focus of the project was to provide a more seamless shopping experience.Retail expert Steve Tissenbaum suspects scan and go failed in the U.S. because it asked customers to do too much work. But he says it’s important for retailers like Walmart to try new innovations because, with emerging technologies, customers expect more convenience.