然而不是所有的新概念都能获得顾客的偏爱，就像“scan and go ”在美国商店的测试一样。
Phasing out the checkout line: Retailers race to make shopping more seamless
Walmart has abandoned mobile scan-and-go shopping at its U.S. stores. Customers failed to embrace the new technology, created to help them save time by bypassing the checkout.
With scan and go, customers scanned their own items while shopping and paid for them with the aid of a phone app or a mobile device provided in the store.
As retailers compete to create a more convenient shopping experience, other novel ideas have emerged, such as Amazon’s cashierless store and in-home parcel delivery — while you’re out.
But not every new concept is winning over consumers, as the experiment with scan and go in the U.S. showed.
The retailer rolled out the test project in about 120 U.S. locations starting this past August. Walmart spokesperson Ragan Dickens said in an interview this week that scan and go had a “low adoption rate,” but didn’t offer specifics about why shoppers failed to buy in.
Walmart Canada began testing the system in 20 stores in October and hasn’t yet made a decision on its fate.
Customer David Woods in Missouri said he prefers going to a cashier, so he refused to even try scan and go. “It really takes away from a lot of people interaction which I personally like.”
He also feared using it would lead to job losses, and questioned why he should do all the work.
“I’m not getting a discount to do that, I’m not getting paid to do that. That’s why there’s a cashier.”
Walmart said the focus of the project was to provide a more seamless shopping experience.Retail expert Steve Tissenbaum suspects scan and go failed in the U.S. because it asked customers to do too much work. But he says it’s important for retailers like Walmart to try new innovations because, with emerging technologies, customers expect more convenience.