去年，中国公司TCL发布了经过深思熟虑的Key1，该公司拥有黑莓键盘商标，并将于下个月推出Key2。 宣传广告的口号是“重生的图标”。 TCL是黑莓公司授权其品牌的公司之一。
BlackBerrys made up only 3% of smartphones used in Canada at end of 2017
Somewhat reluctantly, Athar Afzal finally gave up on BlackBerry earlier this year.
He was a longtime fan of the iconic Canadian phone brand, but He was ready to make the change.
Afzal said a lack of operating system updates for his Priv left him frustrated as his device just got slower and slower. And while he appreciated that the device was marketed around data security, he found the software was unreasonably sluggish.
“Every time you had to restart your BlackBerry it would take (up to) five minutes because it would go through all the security settings again. So from a functionality perspective, it would take forever, and it ended up becoming a nuisance actually,” Afzal said.
According to online measurement firm comScore, there aren’t many holdouts left in Canada still using a BlackBerry. BlackBerrys accounted for only three per cent of the smartphones used in Canada at the end of last year, says comScore.
But there are some BlackBerry loyalists who still remain faithful to the brand and hopeful for the future.
Last year, Chinese company TCL released the well-reviewed KeyOne, which had the trademark BlackBerry keyboard, and it’s set to unveil the Key2 next month. A teaser ad promotes the phone with the tagline “an icon reborn.” TCL is one of the companies BlackBerry licensed its brand to.
Makuch said he’s still open to getting another BlackBerry down the road, as long as it’s priced reasonably and not competing with a top-of-the-line iPhone.